Financial Analysis Assurant (NYSE:AIZ) and MediaAlpha (NYSE:MAX)


Assuring (NYSE: AIZGet a rating) and MediaAlpha (NYSE: MAXGet a rating) are both finance companies, but which is the better investment? We’ll compare the two companies based on earnings strength, analyst recommendations, institutional ownership, risk, valuation, dividends and profitability.

Insider and Institutional Ownership

91.4% of Assurant shares are held by institutional investors. Comparatively, 65.5% of MediaAlpha shares are held by institutional investors. 0.4% of Assurant’s shares are held by insiders. Comparatively, 9.6% of MediaAlpha shares are held by insiders. Strong institutional ownership indicates that hedge funds, large fund managers, and endowments believe a stock will outperform the market over the long term.


This table compares Assurant’s and MediaAlpha’s net margins, return on equity and return on assets.

Net margins Return on equity return on assets
Assuring 13.23% 11.23% 1.70%
MediaAlpha -2.06% N / A -3.97%

Volatility and risk

Assurant has a beta of 0.56, which suggests its stock price is 44% less volatile than the S&P 500. In comparison, MediaAlpha has a beta of 0.67, which suggests its stock price is 33% less volatile than the S&P 500.

Valuation and benefits

This chart compares revenue, earnings per share (EPS), and valuation of Assurant and MediaAlpha.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
Assuring $10.19 billion 0.92 $1.37 billion $22.88 7.56
MediaAlpha $645.27 million 0.95 -$5.28 million ($0.38) -26.34

Assurant has higher revenue and profit than MediaAlpha. MediaAlpha trades at a lower price-to-earnings ratio than Assurant, indicating that it is currently the more affordable of the two stocks.

Analyst Notes

This is a summary of recent recommendations for Assurant and MediaAlpha, as provided by

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
Assuring 0 1 3 0 2.75
MediaAlpha 0 3 1 0 2.25

Assurant currently has a consensus price target of $190.48, indicating a potential upside of 10.11%. MediaAlpha has a consensus price target of $18.60, indicating an upside potential of 85.81%. Given MediaAlpha’s likely higher upside, analysts clearly think MediaAlpha is more favorable than Assurant.


Assurant beats MediaAlpha on 10 out of 14 factors compared between the two stocks.

Assurant Company Profile (Get a rating)

Assurant, Inc., together with its subsidiaries, provides lifestyle and housing solutions that support, protect and connect consumer purchases in North America, Latin America, Europe and Asia-Pacific. The Company operates through two segments: Global Lifestyle and Global Housing. The Global Lifestyle segment offers mobile device solutions, extended service products and related services for mobile devices, consumer electronics and home appliances; vehicle protection and related services; and credit protection and other insurance products. The Global Housing segment offers home insurance from lenders, manufactured homes and flood insurance; and tenants insurance and related products, as well as voluntary manufactured home insurance, voluntary homeowners insurance and other specialty products. The company was formerly known as Fortis, Inc. and changed its name to Assurant, Inc. in February 2004. Assurant, Inc. was founded in 1892 and is headquartered in New York, New York.

MediaAlpha Company Profile (Get a rating)

MediaAlpha logoMediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. He optimizes customer acquisition across various P&C, health and life insurance verticals. The company was founded in 2014 and is based in Los Angeles, California. MediaAlpha, Inc. is a subsidiary of White Mountains Insurance Group, Ltd.

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